Wednesday, November 23, 2005

Geek Women

So, computer companies and electronics stores have figured out that women buy electronics and gadgets. To whit, Dell has started advertising on the Oxygen network and Lifetime Television [or, as I call them, the chick channels], and Best Buy has redecorated 60 of its stores, eschewing the standard blue and yellow for (get ready for this) pastels. According to the article linked above, "A Best Buy salesperson doesn't talk megapixels but instead asks if a digital camera is primarily for still photos or soccer games and if buyers plan to print their own photos."

Which leads me to thinking that these companies may have noticed that 50% of tech purchases are made by people who also receive Pap smears, but they hold on to the notion that women aren't capable of understanding what they are buying. Let's hope the tech companies' next female-related epiphany is that we're not all pink-wearing Oprah groupies who need the specs dumbed-down.

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