Sunday, December 26, 2004

Unwrapped

Here's a New York Times Op-ed that perfectly captures our first experience with out Robosapien, which we are enjoying now that we got it out of the dang-nab-razzafrazza-sunofa box. In essence, we the end consumers are the ultimate losers as manufacturers try to strike a balance between having the products attractively displayed in their packages and keeping said products from being filched. More and more now, that balance appears to be achieved by having an industrial welder permanently attach the product to the box.

Take the Robosapien for instance. If you managed to avoid seeing one in the box (and please tell me how you did that), here's how it goes: they're in a plastic-fronted box the shape of Superman's crest, probably around 18 inches wide at the widest and about 18 inches tall. His remote is suspended behind him. Looks like it should be simple enough to remove. Ha. As soon as we broke through the invisible titanium-reinforced cellophane tape at the top to open the box, we found we were actually looking at a box inside a box. The bottom and sides, to which Robosapien is attached, are their own cardboard entity that, owing to the shape of the box, do not just slide out. Once we shredded the outer box and liberated the inner box and Robosapien, it turns out the toy is trussed up like a rump roast. Nine plastic-coated (scissorproof) wire ties hold it to the box, and one holds the remote in place. These wire ties are twisted into knots that I am certain are not in the Boy Scout manual, with the ends clipped close to the mass of twist coming out the back of the box, making it a task unto itself to even find where to start untying, let alone actually untie it. One of these tie-knot combos would have foiled any would-be shoplifter, but there were ten of them. As I was trying to untwist the ties, I was actually marveling, kid you not, that someone could program a machine to twist these ties up like this, yet so many of the world's problems remain unsolved. Just imagine where the world would be if our resources went somewhere useful.

As they say on the Ronco Showtime Rotisserie commercials, but wait, there's more. Six of the knotted-up wire ties were devoted to affixing Robosapien's feet to the bottom of the box. Not only would three per foot be overkill for any sort of legitimate packaging need, they were threaded through channels in the feet that are designed specifically for that purpose, though not designed wide enough for us the legitimate purchaser to thread the wires, crimped from being knotted up, back through and out.

In spite of all that, we are having fun with our Robosapien. I will issue a warning to anyone who is the new owner of one, though. Ours shipped in the "on" position, so it powered on the minute I put the fourth battery in--while it was still prone on my lap. I nearly needed dry shorts.

2 comments:

Anonymous said...

Perhaps you need to order a set of Miracle Blades with the kitchen scissors off the TV commercials. Aren't they the ones advertised to cut through anything? Next year I'll be sure to send shorts, not soap for Christmas in the event you require a quick change while opening gifts. Merry Christmas

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