Here's an article in the Washington Post about the fashion of Star Wars: specifically, the fashion of Group #2, the ones who wait in line for Star Wars dressed as Stormtroopers, Jedi, galactic senators, or assorted Sith Lords.
While I am not in the class of people who have forked over "thousands of dollars" for stormtrooper armor (and, incidentally, the full suit is only about $800-$900 on eBay), I have been known to sport the Leia buns for special occasions. All right, I've worn the Hoth hair and the Massassi Temple Scene 'do to work before. I do the Bespin Braids, too, but not very often because they remind me of a basset hound. Then there was that one time at a comic book convention when Sergio Aragones noticed a passing resemblance between my outfit and one of his characters.
The author of the Post article notes that adults who dress up have "a remarkably high threshold for public embarassment." Not really. On paper, perhaps there appears to be something odd about wearing a belt made out of styrofoam and aluminum foil, but once you're roaming the halls of a Hilton, it's no big deal. It's not like you're wearing lime-green and lavender paisley. That would be embarassing.
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