Star Wars Episode III: Revenge of the Sith has been out in theaters for a month, and this weekend is up against the opening of the latest Batman movie, another potential summer blockbuster aimed squarely at the comic book/sci-fi crowd. How is Star Wars to compete for the geek box office dollar against what is probably its stiffest competition for fanboys and fangirls of the summer? By pretending to ignore Batman while offering an exclusive promo over the weekend in honor of Father's Day (happy Father's Day, Dad). See Star Wars at participating theaters this weekend and you can get this free poster featuring "Cinema's most notorious patriarch" with the phrase "Who's Your Daddy?" It really is a neat addition to any Star Wars art collection, or if you just like offbeat wall coverings. It's certainly worth the price of admission. LucasFilm's marketing division is really playing up that this poster will never be available except to ticket-buyers this weekend, and the artwork will never appear in another American Episode III poster. The art on the Vader/Who's Your Daddy t-shirt isn't nearly as nice.
And, yes, we'll be going tonight. I bought the tickets and got the poster yesterday. This only makes three times we've seen Episode III since it opened.
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