Commercial Break

The latest commercial in the Beer Wars between Miller and Budweiser is a takeoff on the old Pepsi challenge. A bosomy babe in a painted-on dress goes around to bars offering men samples of two bottles of beer (whoa, there's a switch--women offering men drinks!). Invariably, the guy who is a dedicated fan of the one beer chooses the competitor when he can't see the labels. That, however, is not my point.

Too bad that Rainier and Busch are sitting out the Beer Wars, because a bear in Washington just wrote a perfect commercial. The bear strolled into the campground and, Yogi-style, raided the coolers. Rangers report the bear showed a definite preference, drinking 36 cans of Rainier and 1 can of Busch. None appear worried that the bear can read beer can labels to identify his preferred brand.

The AP article is over here.